Intro to Squarespace

Squarespace Isn’t Just a Website Builder

Whether you're selling products, booking appointments, sharing blog posts, or growing a membership, Squarespace has tools for nearly every kind of business. You don’t have to use them all, but they’re there when you’re ready.

Here are just some of the built-in capabilities you’ll find:

• E-Commerce: Sell physical or digital products, services, subscriptions, and gift cards with a built-in online store. Sell digital, physical products, services, subscriptions, or gift cards with a secure online store

• Appointments: Use Scheduling (Acuity) or third party apps

• Courses & Content: Create Member Areas to offer gated content like digital downloads, tutorials, or exclusive lessons.

• Blog: Publish articles, updates, behind-the-scenes, or media content to a blog that builds trust and shares expertise.

• Email Marketing: Send branded email campaigns and grow your list of contacts to market to directly from your site.

• Lead Capture: Collect inquiries, surveys, and custom info using Forms, Newsletter Blocks, or Checkout Fields with Email Campaigns or Forms.

• Social Integration: Add icons, connect feeds, or embed posts from platforms like Instagram or TikTok.

• Analytics: Monitor page views, SEO rankings, and conversion data without needing a separate app.

• Donations: Set up donation blocks for nonprofits, fundraisers, or community initiatives.

• Portfolios: Showcase work using Portfolio pages, Gallery sections, or even simple Image Blocks.

• Invoices & Proposals: Send Invoices, proposals, estimates, and contracts through integrations or add-on services.

Accepted Payment Methods: You can connect a payment processor using Squarespace Payments (powered by Stripe) which includes Visa, Mastercard, AMEX, Discover, Apple Pay, Afterpay or Clearpay, Klarna, and Link by Stripe. You can also use Stripe, PayPal, or Square. for checkout and even set up Square as a point-of-sale system in person.

Extensions That Expand Your Power: In addition to all the built-in tools, Squarespace Extensions let you connect to trusted thrird-party tools for added functionality:

• Finance: QuickBooks, TaxJar

• Shipping: Shippo, ShipStation

• Inventory & Print: Printful, Spocket

• Legal & Admin: RocketLawyer, HelloSign

• Marketing & Translations: Weglot, EZ Texting

Who Should NOT Use Squarespace?

Squarespace is powerful, but it’s not the perfect fit for everyone. You might want to consider a different platform if:

cancel You need a fully custom backend or access to open APIs
cancel Your shipping setup is advanced (warehouses, bulk syncing, regional logic)
cancel You plan to build a complex app or multi-vendor marketplace
cancel You need direct access to your hosting environment
cancel You plan to build a highly technical web app or membership with unique logic

If your business needs full developer access, custom plugins, or API-heavy workflows, Squarespace might feel limiting. But if you want a clean, easy-to-use site that’s beautiful and functional out of the box, you’re in the right place.

Other Platforms vs. Squarespace

Most website builders either lock you into a limited ecosystem or require stitching together dozens of third-party apps just to do what Squarespace does natively.

• WordPress: Highly flexible but requires managing plugins, hosting, security, and performance.

• Shopify: Great for e-commerce but requires paid apps and adds transaction fees unless you use Shopify Payments.

• Wix: Offers drag-and-drop flexibility but can feel clunky, especially with design consistency.

• Showit: Beautiful layouts but no native e-commerce or forms. You’ll need to piece together tools.

Why Squarespace Wins Every Time

Squarespace does everything in one place with no plugins, no patchwork fixes, and no overwhelming tech. From the very first day, your site can be polished, functional, and ready to grow with you. It’s reliable, secure, and beautifully built for real businesses like yours.

Whether you're just starting or scaling up, Squarespace grows with you—beautifully, reliably, and affordably.