Design is the fun part, but gathering your content ahead of time makes everything easier. Whether you're designing for yourself or handing things off to a professional, having the right assets in place will speed up your timeline, clarify your message, and help you feel confident from the very first click.
Think of this prep work like laying the foundation for a house. When you know what your brand stands for, have your images and words ready, and understand what features you want, then the whole process becomes smoother and more enjoyable.
Start by collecting what you can. Some of these things you may already have, and others might need a little extra time. That’s totally okay. Progress is the goal, not perfection.
check What to Prepare:
Logo Files: Transparent PNGs or SVGs work best. Hire a graphic designer or use the Logo Maker from SQSP, or Canva.com if you have marketing & design experience.
Professional Photos: Headshots, product shots, lifestyle imagery with every image resized so they don’t slow down your website. Use the Image Resizer from SQSP!
Copy / Text for Your Main Pages: Home, About, Services, Contact
Social Links: Handles, usernames, and profiles you want linked
Platform Logins: Instagram, Calendly, Flodesk, etc.
Brand Details: Colors, fonts, voice, values, tone if already defined
Legal Pages: Privacy policy, terms, disclaimers, use the Contract Shop if needed.
Helpful Extras: FAQs, testimonials, pricing, or anything that supports your offerings.
lightbulb Need a Little More Guidance?
If you’ve booked Whale Made Sites for your custom business website, you’ll receive a detailed checklist of everything you need to kick off your site build.
This lesson is a great place to start, but we’ve got you covered every step of the way.
SQSP Resources
photo_camera_back Image Resizer
owl Logo Maker
id_card Business Name Generator
domain_verification Domain Name Search

